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Guide to Understanding Important SEO Metrics

Guide to Understanding Important SEO Metrics

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by Web Design Portsmouth

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Search Engine Optimisation is most famously known as the undefeated king of the digital marketing world! SEO is like food to the soul of a website, which keeps them hooked to the core and helps them make an impression. SEO Metrics are one of the most important aspects of any website. By understanding and tracking the right metrics, you can improve your website’s ranking and visibility. So, without wasting another second, we’ll talk you through what are the most significant SEO metrics and how to track them using their means.

Search engine rankings

This is the most basic and most important SEO metric. By tracking your website’s search engine rankings, you can see how well your site is performing in search engines. You can track this metric using a number of different tools, such as Google Search Console, SERPS Checker, or SE Ranking.

What tools to use to check search engine rankings?

There are a number of different tools that you can use to check your website’s search engine rankings:

  • Google Search Console
    This is the official tool from Google for checking your website’s search engine rankings. It provides you with detailed information about your website’s search engine rankings, as well as insights into how to improve your ranking. You can track your website’s rankings on both desktop and mobile devices, and it also offers a number of other features, such as malware monitoring and website audits.
  • SERPS Checker
    This is a free online tool that allows you to track your website’s rankings in Google search results. It provides you with real-time updates of your website’s rankings, as well as information on where your website ranks for specific keywords.
  • Paid Tools
    Such as SE Ranking, Moz, Ahrefs or SEMrush. They are paid online tool that allows you to track your website’s rankings in Google and other search engines. It provides you with weekly reports on your website’s ranking, as well as information on how to improve your ranking. It also offers keyword research, website auditing, and SEO analysis tools.

Keyword performance

This metric measures how well your website is performing when it comes to specific keywords. By tracking this metric, you can see which keywords are bringing the most traffic to your website and which ones need improvement. You can track this metric using a number of different tools, such as Google Keyword Planner or SEMrush.


This metric measures the number of websites linking back to your website. Tracking this metric will help you understand how popular and authoritative your website is compared to other websites in the same field. You can track this metric using a number of different tools, such as Ahrefs or Open Site Explorer.

Organic Traffic

You cannot see how well it works without seeing your website reach the ocean of search engine results pages (SERPs). Because organic traffic is gained without the means of investment tools such as ad placement.

The raw traffic you seek through your keywords placements and social media handles falls under this category. Plus, if you also want to determine your site’s visibility, this tangent also comes in handy.

Where to Locate Organic Traffic on Google Analytics?

To track this option, you must log in to your Google Analytics account and go to the application dashboard. Then you have to select “Add Segment” in the default Audience Overview panel; after that, select “Organic Traffic” and hit “Apply”. Voila, now you can view all the metrics, percentages and calculations of your website performance.

Click-Through-Rate (CTR)

The organic click-through rate, commonly known as CTR, is when a mass of surfers search for the website through SERP results. And after that, they stagger upon your website by clicking the link. Let us make you understand this term in layman’s terms. For instance, if 1000 web surfers see your website on the search engine result page, and after seeing only 100 clicks through the link, the accumulated 10% is your CTR for that particular webpage!

Pro Tip: If your CTR is densely low, it surely means your Meta title or Meta description is not engaging or capturing the surfer’s attention.

Where to find CTR on Google Search Console?

Monitoring CTR is pretty easy; all you have to do is go to the Google Search Console application and see the working under the “Performance” tab. This button provides insightful metrics regarding your webpage and shows the exact numerical who isn’t bringing any fruitful SERP.

Bounce Rate

Bounce rate is the percentage of visitors who leave your website after viewing only one page. This metric is important because it can help you determine how engaging your content is. If a high percentage of your visitors are leaving your website after viewing only one page, it means your content is not engaging enough and you need to work on improving. If you have a high bounce rate, read our blog post about how to fix it.

You can track your website bounce rate using Google Analytics. To find your website’s bounce rate, go to Acquisition > Overview > Bounce Rate.

By tracking this metric, you can identify which pages are not performing well and take the necessary steps to improve them. This will help you create more engaging content and boost your SEO rankings.

Page Load Speeds

Page load speed is another important SEO metric that can affect how well your website performs in search engines. This metric tells you how quickly your website is loading and provides insights into how users are interacting with your pages.

It’s important to make sure that your webpages are loading as quickly as possible, as this will help to improve user experience and reduce bounce rate. You can track page load speed using tools such as GTmetrix or Pingdom.

By tracking your website’s page load speed, you can identify which pages are taking longer to load and work on optimising them. This will help you improve user experience and boost your SEO rankings.

Final Thoughts

These are just some of the important SEO metrics you should track in order to improve your website’s performance. By understanding and tracking the right metrics, you can make informed decisions and take the necessary steps to improve your website’s rankings.

Having a website is easy, but maintaining the threshold and making it worth standing on Google is another task. The calculations upon which a website works are determined through several metrics, which we have mentioned in detail. Though understanding them for a novice is intimidating at the start, the user-friendly interface of Google applications makes them relatively easy to comprehend.

If you need help with your SEO, contact us today to find out how we can help get your business found online.

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