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The Top eCommerce Website Features Customers Look For

The Top eCommerce Website Features Customers Look For

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by Web Design Portsmouth

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In today’s competitive market, having a well-designed eCommerce website is critical to the success of your online business. Your eCommerce website is often the first impression potential customers will have of your business, so it’s essential to make sure that it makes a good one.

A good eCommerce website design will help create a professional image for your business, instilling confidence in potential customers. It will also make it easy for them to find the products and information they’re looking for and to make a purchase from your site.

In addition, a well-designed eCommerce website will be search engine friendly, so potential customers can easily find your site. And, if your site is easy to use and navigate, visitors are more likely to stay on your site longer and come back in the future.

Today, let’s take a look at some of the top features that most people look for when it comes to eCommerce websites! Here’s what you need to know:

User-Friendly Design

User-friendly design is one of the most important aspects of any eCommerce website. If your website is not easy to use or navigate, customers will likely leave without making a purchase. To ensure that your website is user-friendly, there are a few key design elements that you should keep in mind.

First, your website should have a clean and organised layout. All of your content should be easy to find and easy to read. Customers should be able to quickly and easily find the products or information they are looking for.

Second, your website should be designed with your customers in mind. Think about what your customers want and need from your website and design your website accordingly. Ensure your website is easy to use and provides the information or products your customers are looking for.

Finally, keep your website up to date. Regularly add new products, blog posts, or other content to keep your website fresh and relevant. If your website is outdated or stale, customers are less likely to return.

Fast Load Times

Another important aspect of eCommerce website design is fast load times. In today’s fast-paced world, customers expect websites to load quickly and efficiently. If your website takes too long to load, visitors are likely to click away and find another site. In fact, a study commissioned by Google found out that decreasing mobile site load times by just one-tenth of a second can result in major increases in conversion rates – 8.4% for eCommerce sites to be exact.

To ensure your website loads quickly, there are a few things you can do. First, consider using a content delivery network (CDN). A CDN stores your website’s static content, such as images or videos, on servers around the world. This way, when a visitor tries to access your website, the content is delivered from a server that is closest to their location. This can help reduce load times.

Second, optimise your website’s code. Minimising the code on your website can help reduce load times. If you’re not sure how to do this, consider working with a web developer or using a tool like Google’s PageSpeed Insights.

Third, make sure your website is hosted on a reliable server. If your server is constantly down or slow, your website’s load times will suffer. Choose a web hosting provider that can offer fast and reliable service.

Easy Navigation

When customers visit an eCommerce website, they should be able to find what they are looking for easily. If a website is challenging to navigate, customers will likely give up and go to a competitor’s site.

There are a few things that eCommerce website owners can do to make sure their site is easy to navigate. First, the homepage should be designed so customers can see what products and services are offered. A search bar should be prominently displayed so that customers can quickly find what they need.

In addition, the website should be organised so that customers can easily find the information they need. The navigation should be simple and easy to understand. Customers should be able to find the customer service information easily in case they have any questions or problems.

Must-Be Mobile-Friendly

The world is going mobile. People use their smartphones and tablets for everything—from checking the news to checking their bank balances. And, of course, they’re using them for shopping. It must be mobile-friendly. If it’s not, you’re going to lose customers. It’s that simple.

You need to make sure the website itself is responsive. That means it will adjust to fit the screen it’s being viewed on, whether it’s a desktop, laptop, tablet, or smartphone.

A mobile-friendly website is designed to work well on all devices—from smartphones to laptops. The layout and design should be easy to read and navigate on a small screen. In addition, the website should load quickly on all devices. Customers are unlikely to wait more than a few seconds for a page to load; if it takes too long, they’ll simply go to a competitor’s site.

The Bottom Line

The features of an eCommerce website are important because they can make or break the user experience. A good eCommerce website will have features that are easy to use and understand, that are visually appealing, and that offer a good user experience. When choosing an eCommerce website, choose a website that has the features that are important to you.

If you want creative and affordable web design in Portsmouth, you’re in the right place. Here at Web Design Portsmouth, we create extraordinary designs. With our creative, affordable, beautifully designed WordPress websites, e-commerce stores, and pioneering apps, there’s no risk of your business going unnoticed. We are innovative, forward-thinking and, above all, effective. Contact us today to learn more and get started!

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