5 Fundamental Traits of a Great eCommerce Website Featured Image

5 Fundamental Traits of a Great eCommerce Website

Picture of by Web Design Portsmouth

by Web Design Portsmouth

We love crafting pixel perfect

As more and more people buy products and services online, with at least 87% of UK internet users having made at least one online purchase, eCommerce website owners need to pay attention to a few key aspects to remain competitive.
In the UK, eCommerce sales make up 36.3% of total retail sales in 2022, so your eCommerce website needs to stay competitive

1) High-Quality Images and Media

In order to show potential customers what your products look like, your eCommerce website needs to feature high-quality product photos and videos. First impressions are everything. If a customer visits your website and sees poor quality images and media, they’re likely to be put off and move to your competitor’s site.
Professional photography and videography can be expensive, but there are ways to get around this. For example, you can use free stock photos or take your own photos with a high-quality camera.

2) User-Friendly Navigation

An eCommerce website is only as good as the navigation. Your website’s navigation should be easy to understand and use. Your customers must be able to find what they’re looking for without any difficulty. This means your website should have a clear hierarchy and labelling system. You might also want to consider using drop-down menus and search functions.
You don’t want your customers getting lost in your store and leaving without making a purchase. Make sure your eCommerce website has an easy checkout process, with as few steps as possible, a search bar that allows customers to find what they’re looking for, and easy access to customer support.

3) Mobile Integration

In today’s day and age, your eCommerce platform must be mobile-friendly. More and more people are using their smartphones and tablets to shop online, so you need to make sure your store can be accessed and used on these devices.
If your business wants to remain competitive, it has to keep up with customer demands. While eCommerce platforms like Shopify make it easy to build a mobile-friendly site, only a select few provide an option to sell across mobile devices and desktops.

4) Highlighted Customer Reviews

Nothing is as important as customer reviews. They are incredibly helpful in convincing potential customers your business is great and to buy from your eCommerce store. What’s more, customer reviews provide feedback to help businesses improve their products or services.
You can spend hours and hours building a website, but if the website doesn’t have excellent reviews, the business will suffer. This can cost the business revenue and reputation.
So how do you create a website that has great reviews? By using an eCommerce platform that has a built-in review system. This means customers can leave reviews for you and other customers will find it easier to trust you.

5) Search Engine Optimisation (SEO)

If a website isn’t optimised for search engines, it’s as good as dead. SEO helps you to get more traffic through search engines like Google.
You should always use the most popular keywords in your titles, URLs, meta tags, and product descriptions. A clear and concise website is also important so that the search engines can easily crawl and index your website.
If you want to succeed in the eCommerce space, it’s important to invest in SEO. By doing so, you can enjoy the many benefits that come with ranking higher in SERPs. Attracting qualified visitors to the store, that results in more web traffic, helping generate long-term results, and staying ahead of the competitors.

Final Thoughts

With more and more people buying products online, a business needs to keep up and utilise the best technology to grow and succeed. Your eCommerce website needs to have high-quality product photos and videos, be user-friendly with easy navigation, be mobile-friendly, have highlighted customer reviews, and use search engine optimisation. If your business wants to remain competitive in the digital age, it’s important to invest in these features.

If you need help with creating the best eCommerce platform for your business, Web Design Portsmouth can help. We will help you build a website that gives you an edge over competition with eCommerce website design in Portsmouth.

Contact us today!

Web Design Portsmouth sig blue
Share this article
You might also like
multi colour party

Trending colours for summer web design projects

Why Its Important to Make Website Speed a Top Priority Featured Image

4 Reasons Why It’s Important to Make Website Speed Your Top Priority

Yell Advertising Is it Worth Your Money Featured Image

Yell Advertising Services – Is it worth it?

Everything That You Need to Know About Content Creation Featured Image featured image

7 Reasons You Should Set Up an Ecommerce Website

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Portsmouth storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.