Full Logo
Google Logo on mobile phone

Google rolls out new Google Ads formats for retailers

Picture of by Web Design Portsmouth

by Web Design Portsmouth

We love crafting pixel perfect

The two new Ads formats are Video in Showcase Shopping Ads and Shoppable Image Ads – which is a pilot for now but is expected to roll out fully over the next several months into 2019.

Video in Showcase Shopping Ads

We all know that a picture speaks a thousand words but when it comes to shopping and tempting online consumers, that’s truer than ever. Add video to the mix – which is consistently named as the most shared content format and the one that drives the most engagement – and you have a recipe for success.

Google’s new Video in Showcase Shopping Ads gives retailers another outlet for their video content. Showcase Ads are a multi-image Shopping format which when clicked on, take the user to a landing page with images, products and product descriptions. The new addition sees Videos taking pride of place – the video is displayed in the featured image position and then, once clicked on, will play in full at the top of the landing page.

Advertisers that have Showcase Shopping Ads already running can use this new format option right away.

Shoppable Image Ads

Consumers will often search for pictures online, using Google, before they make an actual real world purchase – this happens in around a third of cases, says the search engine. Shoppable Image Ads give retailers a chance to make a connection with the consumer when they perform that image search, not just on Google but on selected third party publisher sites too.

When used on a third party site, such as a blog, a Shoppable Image Ad will trigger a carousel of products once clicked which are all similar to what is displayed in the image. A food blogger for example could post a picture of a tablescape and a user clicking on the Shoppable Image Ad would then see a list of similar crockery or cutlery available to buy.

When viewed in Google search, the Ad is a large unit with the products contained within the image bearing a price tag. This format is undergoing pilot testing but Google says it will ramp up significantly in the coming years.

Web Design Portsmouth sig blue
Share this article
You might also like
Advantages of Hiring a Pro Web Design Company for Your Business Website - cute dog on computer

Advantages of Hiring a Professional Web Design Company for Your Business Website

5 Reasons Your Business Needs to Develop a Mobile App

5 Reasons Your Business Needs to Develop a Mobile App

Blue bubbles

High Bounce Rate? Here’s How To Fix It

yellow lightbulb stands out from the other mint coloured lightbulbs for SEO dos and don'ts blog post

5 Super Easy Do’s & Dont’s of SEO

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Portsmouth storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.