Full Logo
6 Email Marketing Tactics to Uplift Your Sales featured image

9 Email Marketing Tactics to Uplift Your Sales

Picture of by Web Design Portsmouth

by Web Design Portsmouth

We love crafting pixel perfect

Email marketing is an excellent tool for driving sales. You can reach out to a large number of customers quickly and easily, but only when done correctly. All too often, businesses make email marketing mistakes that cost them valuable customers and revenue.

What would you do if you had two choices to buy your favourite dress, from an outlet or to purchase it online?

You will probably go for the second one because many e-commerce stores are providing online retailing experiences to people worldwide. The question is how they reach out to their target audience.

Well, there are a number of ways for businesses to reach their consumers. But email marketing is an effective technique used across many enterprises. The strategy works to nurture your relationships with subscribers, showcases brands and notifies people about discounts and seasonal promotions.

In this blog post, we will walk through some clever tricks to boost sales through email marketing.

1. Personalisation Works Wonderfully

Personalized emails are great ways to attract customers to your business. This tactic is proven to be one of the most effective eCommerce email marketing strategies that strengthen a customer’s relationship with brands. Companies can use general information like the client’s name or date of birth to captivate their attention. But they should not cross the line as it will question their credibility and professionalism.

2. Keep Your Subject Lines Short

Short subject lines are vital to draw your subscriber’s attention immediately. Ensure the content is clear, concise, and engaging enough to make your promotional campaigns successful. Many copywriters write long subject lines, which seem to be boring. As a result, they remained unopened. So try to express more with limited words to generate sales-oriented outcomes.

3. Giveaways – an instant boost to your sales

People run after free subscriptions and gifts. So, why not apply this tactic in your marketing strategies? Promotional gifts not only create a pitch for sales but also brings more crowd to your business. There are plenty of things you can offer to potential clients. For example, you can give a 30-day free software trial or a 10% discount on the first signup.

4. Re-engage with your subscribers

You will lose subscribers more frequently if you do not re-engage with them and send relevant information. Though email list decay is unpreventable, you can still overcome it to some extent. What you can do is remind your customers about new arrivals or tell them it’s been a long time since they haven’t bought from you.

5. Reach your customers at the right time

When launching an online email marketing campaign, time is an element you should focus on it wisely. Many entrepreneurs do not know what the peak time is to approach buyers. They send random emails or sometimes fail to meet the perfect timing, which tends to lose great opportunities.

6. Segment your email list

Another way to target your email campaigns is by segmenting your email list. This means dividing your subscribers into different groups according to their interests, demographics or past behaviour. When you send messages that are tailored specifically for each group, they’re more likely to be interested and take action.

7. Send automated emails

One of the best ways to increase sales through email marketing is to send automated emails triggered by customer behaviour or purchase history. Automated emails can be personalised to each individual customer, and can be sent at a time that is most convenient for them. As well as include special offers and deals that are not available to customers who do not receive automated email messages. Use email marketing to introduce new products and services.

8. Use engaging visuals

Including visuals in your emails is a great way to capture attention and engagement from subscribers. Images can help convey information quickly and grab attention, which can result in more readers overall and higher click-through rates (CTRs). These visuals can be anything from images and infographics to videos and GIFs.

9. A/B test your campaigns

A/B testing, also known as split testing, is a way to test two different versions of a campaign against each other to see which performs better. You might test two different subject lines, two different email layouts, or two different calls to action.

By comparing the results of the two campaigns, you can determine which version works better and then use that information to improve your email marketing strategy.

Final words

Email marketing does not mean sending direct messages to your clients. Instead, it is different from writing catchy subject lines and branding copies. Entrepreneurs should understand that their emails should not contain flaws as they will directly project the brand’s reputation. Once they can fit all these requirements, their sales shall increase automatically.

If you need help with your marketing campaigns, then contact Web Design Portsmouth today!

Web Design Portsmouth sig blue
Share this article
You might also like
How Website Design Can Help Optimise Your Website Featured Image

How Website Design Can Help Optimise Your Website

Mobile app developemnt mistakes to avoid 1024x536 1

Top Mobile App Development Mistakes to Avoid in 2022

Everything That You Need to Know About Content Creation Featured Image featured image

7 Reasons You Should Set Up an Ecommerce Website

Why Its Important to Make Website Speed a Top Priority Featured Image

4 Reasons Why It’s Important to Make Website Speed Your Top Priority

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Portsmouth storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.