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Easy ways to increase your social media engagement

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by Web Design Portsmouth

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Tactic 1: pay for it

One of the things you’ll first need to remember is that platforms like Facebook give business Pages very little organic reach – because they want to encourage brands to pay for things like boosted posts and Facebook ads. Without any budget behind your Facebook updates, the majority of your posts won’t even reach user News Feeds.

Mark Zuckerberg said earlier this year that Facebook would be changing its algorithms so that users saw posts from friends and family rather than businesses – while this means that fewer people will initially see your posts (and could be a cause of your low engagement) creating great content that drives authentic and meaningful interactions will help you into News Feeds where other brands may struggle.

To begin to show that value and get the process started, consider putting the budget behind boosted posts and ads, at least in the short term. This will get your best content in front of users, ensuring that you start to earn genuine interactions, likes and shares. In turn, this begins to signal to Facebook that your updates are deserving of a place in News Feed.

Bottom line? The number of likes, shares and comments your posts receive dictate how well placed they are in News Feed. To earn those likes and shares in the first place, you’ll have to pay for at least some exposure.

Tactic 2: use video

Facebook’s own research shows that hands down, video drives more interactions and engagements than any other form of content. If you haven’t yet started to incorporate video, doing so should result in happier engagement metrics.

Facebook explains, … live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers…”

Tactic 3: Host a competition or giveaway

Everyone loves the thrill of a competition or potential to get something for free – harness this with a giveaway. You’ll often see influencers teaming up with other influencers to host competitions for fans, with the caveat being that you must like, comment, tag and share to go into the prize draw. Even if you don’t want to team up with other brands or influencers (which can extend your reach by giving you exposure with new audiences), you can still host a giveaway where entrants are required to tag a friend or comment to be in with a chance to win.

Need more help getting your social media marketing on track? Contact us to find out about our affordable, effective social media services.

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Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
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