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Digital Marketing in 2022 – A Beginner-Friendly Guide

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by Web Design Portsmouth

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In the age of the internet, digital marketing is more important than ever. But for many people, especially for beginners, it can be daunting and confusing. This guide is designed to provide beginners with a basic understanding of digital marketing, including its history, basics, and current trends.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote and sell products or services. This can include everything from search engine optimisation (SEO), and social media marketing to email marketing.

Why is Digital Marketing Important?

In today’s digital world, customers are increasingly turning to the internet to research and purchase products or services. This means that businesses need to have a strong digital marketing strategy in place if they want to remain competitive.

In this article, we will outline some basic tips for beginners looking to get started in the world of digital marketing.

Benefits of Digital Marketing

There are many benefits of digital marketing, including:

– You can reach a wider audience: With digital marketing, businesses can reach a global audience quickly and easily.

– It’s cost-effective: Digital marketing is often more cost effective than traditional marketing methods such as print or TV advertising.

– It is measurable: Digital marketing provides detailed insights into your marketing campaigns, allowing you to see what is working and what isn’t.

– It is personalised: Digital marketing allows you to personalise your marketing messages to target specific demographics, interests, or even individual customers.

Dig into the Aspects of Digital Marketing; A Beginner’s Guide

Firstly, it is important to understand that digital marketing is constantly evolving and changing. What worked a few years ago may not work today, so it is important to stay up to date with the latest trends and platforms. Secondly, it is important to have a clear goal or strategy in mind when embarking on a digital marketing campaign. Knowing what you want to achieve will help you focus your efforts and make the most of your budget.

What’s more, it is important to remember that digital marketing is a long-term investment. Results may not be instantaneous, but if done correctly, can yield long-term results.

Different chunks make digital marketing a whole; here, we have discussed the most used and profit-maximizing ones. Now that the benefits have raised the inquisitiveness in you, below are some digital marketing aspects that can give a kick to your promotional tactics.

Search Engine Optimisation (SEO)

SEO is the process of improving the ranking of a website on search engines. This can be done by optimising the website content, structure, and metadata, as well as developing backlinks to the site.

SEO is important because it can help a website attract more traffic and leads. By improving the ranking of a website on search engines, it will be more likely to appear at the top of the results pages, which will drive more traffic to the site.

There are many techniques that can be used for SEO, and it is important to find one that works best for your business. There are also many free resources available online that can help you learn more about SEO and how to improve your ranking.

80% of the mobile users google different services and products randomly, and local SEO convinces 76% of them to visit the stores personally.

Video Advertisements

Yes, you are right! We’re talking about the unskippable ads that annoy you in the middle of an exciting video. But, you’ll be amazed to know that these annoying ads actually convince 64% of people to be their consumers. Animated videos, creative storytelling, and a clear CTA are the key points that make these ads super effective.

Video ads are a great way to reach a wider audience and promote your business. And they are effective because they are engaging and can capture the attention of the viewer. They also allow you to showcase your products or services in a more dynamic way than standard text or image ads.

If you are interested in using video advertisements to promote your business, there are many resources available online that can help you get started. There are also many video advertising platforms that provide templates and tools to help you create and publish your ads.

Email Advertisement

Email advertising is a great way to reach a large audience with your marketing messages. It is also one of the most effective forms of advertising, as it allows you to target specific demographics or customers.

Email advertising can be done in a number of ways. You can send email newsletters to your subscribers, or run targeted email campaigns to reach specific customers. You can also use email advertisements to promote special offers or discounts to your customers.

Email advertising is a great way to reach a large audience with your marketing messages. It is also one of the most effective forms of advertising, as it allows you to target specific demographics or customers.

On average, Email marketing has a 4400% ROI. This is precisely why marketers use Email marketing. If you are not mature enough to use emails for communication, your Mailbox must be filled with Email advertisements like this:

This is how Brands pitch their offers and try to turn you into a paying customer from a visitor.

Social Media Platforms

Social media advertising can be done in a number of ways. You can create ads that are specifically for social media platforms, or you can use social media to promote your other marketing campaigns. You can also use social media to build relationships with customers and followers.

An average person spends at least 2 hours and 22 minutes on social media daily; this is why many marketers promote their products online.

You can not imagine the number of buyers you can get overnight just by collaborating with an online influencer. One post from their account can help you make millions in a short span of time.


Digital marketing is an essential part of any business in today’s world. If you want to reach your target audience and promote your products or services, you need a digital marketing strategy. There are various different aspects of digital marketing, and not limited to these four marketing gateways we’ve discussed. There are many other methods and channels to use. By understanding the basics of digital marketing, you can create a plan that will help you reach your target audience and achieve your business goals.

Contact Web Design Portsmouth Today!

If you need help with your digital marketing, then contact us today to find out how we can help you.

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