Image of branding

Branding in the 21st Century – 5 Essential Qualities of a Memorable Logo

Picture of by Web Design Portsmouth

by Web Design Portsmouth

We love crafting pixel perfect

Starting a new business takes a lot of time and effort, not to mention a huge outlay of resources and capital. If you have a great idea for a new business, you have a lot of decisions to make, from where your headquarters should be located to which marketing strategies you will employ.

You also need to think about how to best build your brand, and a key part of that is designing a memorable logo. Creating a great logo is not as easy as you might think, and you may not get a second chance to design one. Once your company has been associated with a particular logo, making a change can be extremely difficult, so it is vital that you get it right the first time. Here are five essential qualities that must be part of your new company logo.

#1. Distinctiveness

There are many reasons why your company logo must be totally distinctive. For one thing, making your logo too similar to an existing one could land you in legal hot water. Even if the resemblance is unintentional, you could be held legally liable for damages down the line, and that could stop your new startup in its tracks.

Making your logo too similar to another could also confuse viewers and dilute the value of your brand. No matter what design you are considering, you need to make sure the finished logo is completely distinct and entirely your own.

#2. Appropriateness

The logo you choose to represent your brand should be appropriate to your market niche. From the image you choose to the font you use, every element of the logo should be appropriate to your line of business, silently telling the story of your company and how it relates to the potential buyer.

The owner of a tech company might choose a font that appears to be computer-generated, while a publishing firm may prefer a font that mimics handwriting. The goal is to create an association in the mind of the viewer – a link between the logo itself and the company it represents.

#3. Simplicity

Making your logo too complicated could backfire badly, and simplicity is generally the best approach. Think about the logos you know best, from the familiar golden arches of McDonald’s to the CBS eye to the plain blue and white IBM logo. Those logos all have one thing in common – they are very simple, clean and elegant.

It can be tempting to try to force too much into your company logo, but the simplest approach is generally the best. A clean design that tells a simple story is more likely to succeed than a busy branding icon that will do little more than confuse the viewer.

#4. Timeless

If you play your cards right, your new company will still be around many years or even decades from now. That is why it is so important that your new logo has a timeless appeal.

You should steer clear of current trends and stick to the tried-and-true when designing your logo. From the image to the font to the colour, the design of your logo should be simple, memorable and timeless.

#5. Memorable

Your logo should create an instant impression on everyone who sees it. The more memorable your logo, the more effective it should be, so think carefully about the design.

Again, think about the most effective logos you know, from the classic Chevrolet bowtie to the iconic Nike swoosh to the unmistakable NBC peacock. The one thing all those logos have in common is that you would never mistake them for something else.

Your logo will play a central role in your entire branding strategy, and choosing the wrong one could doom your entire enterprise to failure. Understanding the qualities that make great logos great is one of the smartest uses of your time, and that research can help you design a logo viewers will remember.

Web Design Portsmouth sig blue
Share this article
You might also like
Seo content The Importance of Content for SEO

The Importance of Content for SEO

woocommerce vs shopify

WooCommerce VS Shopify: Which One Is Perfect For Your Business?

3d Map Marker

How important is local search?

How to Effectively Use Social Media for B2B Marketing Featured Image

How to Effectively Use Social Media for B2B Marketing?

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Portsmouth storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.