Full Logo
Chair in the water

5 Reasons Your Current Website Isn’t Attracting or Converting Visitors

Picture of by Web Design Portsmouth

by Web Design Portsmouth

We love crafting pixel perfect

If you’ve got an attractive looking website and a bunch of content uploaded, you may be wondering why customers aren’t visiting in greater numbers and, when they do, why they aren’t converting to sales.

Here we take a closer look at 5 reasons your website appears to be stagnating and what to do about it.

1. Your SEO Isn’t Working

In the old days of the internet, SEO was almost all about throwing in your main keyword as many times as possible and getting spurious inbound links from various spam blogging sites as you could find. Hit the right numbers and you usually ended up near the top of the rankings.

Thankfully for those who prefer good content, Google algorithms have become a lot more sophisticated in recent years.

This means that SEO is a nuanced practice that takes thought and effort. It not only means you can’t flood your content with keywords but that the content also has to be of high quality. You can’t link from any old site to get incoming link brownie points, you have to choose reputable locations that have a decent ranking themselves.

Also, you need to focus on design aspects like the speed of page download, whether your site is mobile friendly and how seamless the user experience is.

2. You Don’t Harness the Power of Social Media

Social media is a powerful tool when used in the right way. We see so many business websites that don’t, for example, have social media sharing tools on them. This is the easiest and cheapest way to get your page content out there. People love to share and buttons on each page improve the chance of that happening.

We also find that businesses use platforms like Facebook and Twitter in the wrong way. They are more concerned about pushing services or products than actually engaging with their audience.

To boost visits to your website, you need to carefully think through your social media strategy – what platforms you are going to focus on, what you are going to post, how do you measure interaction and what do you want the endpoint to be?

3. It’s All About You

Content is really important, especially on the main pages of your website. These service pages should be designed for one thing only and that’s to get customers to buy your product or hire your service.

All too often businesses talk about themselves on these pages. They say things like: ‘We have this to offer’ or ‘we have this or that sort of function’.

What they talk less about is what benefit their product or service is to the customer. If you are not converting on your website, it may be that you’re not offering the solution that your customer is looking for.

This comes down to the old marketing features vs benefits debate. You need to focus on benefits at least 70% of the time in your content. What can you achieve for your customer? How will it change their lives?

4. Your Content is Static

Search engines love sites that have new content. If you simply upload your service or product pages and haven’t added any new information in months or even years it can affect your ranking.

The easiest way to create new content for your website is to have a regular blog. This not only keeps your site live but gives you the option of targeting certain keywords that attract more traffic. It also gives your audience more information to share on social media which can increase visibility.

5. You’re Making it Difficult to Buy

Finally, one of the biggest barriers to online conversions is a clogged up sales funnel. Ideally, you want to make it as easy as possible for your customer to hit a page and then buy your product or hire your service. Too often, we see sites where the navigation is too complicated or pages lack a clear call to action.

If you are struggling to convert customers, start going through your site to see where you may have inadvertently set up barriers to buying. Changing these might make a big difference to your conversion rate.

Contact Us

If you have a site that is not attracting customers or converting them in large enough numbers, the team at Web Design Portsmouth will run an audit and help you understand where things can be improved.

Contact us today to find out more.

Web Design Portsmouth sig blue
Share this article
You might also like
The 7 Crucial Aspects of Excellent WordPress Web Design

The 7 Crucial Aspects of Excellent WordPress Web Design

the imposrtance of design in a positive ecommerce website user experience featured image

Why Design is Critical in Positive eCommerce Website User Experience?

How to Get The Undivided Attention Of Your Audience With Great Copywriting

How to Get Undivided Attention with Great Copywriting

3d Map Marker

How important is local search?

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Portsmouth whose registered office is at Threefield House, Threefield Lane, Portsmouth, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignportsmouth.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Portsmouth equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Portsmouth reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Portsmouth.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignportsmouth.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Portsmouth storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.